Air New Zealand

Mixed media campaign | 2008

Air New Zealand's 'fresh' campaign broke away from overused images of smiling air hostess that we are use to seeing on airline advertising. Instead, a bold use of colour conveyed Air New Zealand's key benefits in a highly different way to competitor airlines. We produced escalator panels to complement the traditional media creative, each escalator panel conveyed one of the key benefits central to the 'fresh' campaign.

To watch the 'award winning wines' advert click play below.